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Becoming young investors' first choice.
The client wants to acquire a new consumer base of next-gen investors. They wanted the BusinessOne project team to conduct research around the generation-z demographic to discover their investment behaviours. Using this information as a basis, the project team came up with marketing strategies for the client, in order to reach out to and increase awareness of their brand to this target demographic.
AREAS OF RESEARCH:
Developed three key strategies which included website redesign recommendations, partnership recommendations, educational content for building trust, as well as an 'Investment Sprint' event for raising awareness.
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