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Becoming young investors' first choice.
CLIENT
INDUSTRY
PROJECT SCOPE
Trade
Marketing Strategy
Project Overview
The client wants to acquire a new consumer base of next-gen investors. They wanted the BusinessOne project team to conduct research around the generation-z demographic to discover their investment behaviours. Using this information as a basis, the project team came up with marketing strategies for the client, in order to reach out to and increase awareness of their brand to this target demographic.
AREAS OF RESEARCH:
Student Engagement
Marketing Techniques
Investment Preferences
Project Results
Developed three key strategies which included website redesign recommendations, partnership recommendations, educational content for building trust, as well as an 'Investment Sprint' event for raising awareness.
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